Styling guide

LEARN THE
TECHNIQUE.

Straight, wavy, curly or coily — everyone's welcome here. Faded keeps it practical: know your hair, choose your finish, and start with less product than you think.

Understand your hair

Three things decide how a product behaves in your hair, and they're independent of each other.

Pattern
The shape your hair takes when it dries on its own — straight, wavy, curly or coily. Pattern tells you which direction to work with.
Strand thickness
How thick a single strand feels between your fingers: fine, medium or thick. This is not about how much hair you have. Fine strands need noticeably less product.
Length
Short hair needs product placed at the top; longer hair needs it distributed in sections so it doesn't clump.

Choosing a finish is the other half. Matte reads casual and textured; shine reads sharp and formal. Whichever you pick, start with less than you think you need — you can always add, you can't easily take away.

Powder vs clay vs pomade

Same price, three different jobs.

Faded Powder

Faded Powder

$19.99

Best for
Lift and volume at the root
Finish
Natural matte
Control
Texture + grip
How it goes on
Dry hair, sprinkled into the roots
View Powder
Faded Fiber Clay

Faded Fiber Clay

$19.99

Best for
Textured styles and everyday control
Finish
Natural matte
Control
Strong + flexible
How it goes on
Warmed between the palms, worked through
View Fiber Clay
Faded Pomade

Faded Pomade

$19.99

Best for
Slick backs, side parts, structured shapes
Finish
High shine
Control
Medium to strong
How it goes on
Spread evenly, shaped with fingers or a comb
View Pomade
Faded Powder

From the label

Powder routine

  1. 1
    Start on dry hair

    Let your hair dry before applying.

  2. 2
    Sprinkle a little at a time into the roots

    Aim at the root area where you want lift, adding small amounts rather than one heavy pour.

  3. 3
    Work through with fingertips, then style

    Gently work it through with your fingertips and style as desired. Use sparingly — you can always add more.

These directions come from the Faded Texture Powder label.

Shop Faded Powder · $19.99
Faded Fiber Clay

Styling technique

Clay routine

  1. 1
    Start with a small amount

    Scoop less than you think you need — roughly a fingertip to start.

  2. 2
    Spread evenly between your palms

    Warming it between your hands helps it spread instead of landing in one spot.

  3. 3
    Work through and shape

    Work through the areas you want to define, shape with your fingertips, and add a little more only if needed.

General styling technique, not a label instruction.

Shop Faded Fiber Clay · $19.99
Faded Pomade

Styling technique

Pomade routine

  1. 1
    Start small

    Begin with a small amount — shine builds quickly and is easier to add than remove.

  2. 2
    Spread between your palms

    Even coverage on your hands means even coverage in your hair.

  3. 3
    Distribute and shape

    Work it through evenly, then use your fingers or a comb to set the shape you want.

General styling technique, not a label instruction.

Shop Faded Pomade · $19.99

Temporary color

Faded Color Clay comes in white and blonde. Both bring texture, volume and hold alongside the tone, and both rinse out.

Start on a small section and follow the product label. How strongly the tone reads depends on your starting hair color and how much you apply, so results vary from person to person. This is temporary color — it does not lighten or bleach hair.

Common questions